True emotions
LET black tears flow
Cuba is a place where people don’t hold back, where people express their true emotions. We want to tell the world the whole truth and nothing but the Cuban truth. Down to the seductive spices, the emotional blend and the passionate craftsmanship. Black Tears is all about emotions and it is inspired by the Cuban song Lagrimas Negras that tells the story of a young woman who sobbed into a vat of rum, filling it with her sorrow. This bottle is packed with emotions to celebrate the Cuba of today.
emotional truth
–– – stories – ––
about black tears
our heritage
The Cuban way of living through emotions is reflected in everything they do. The way they make music and the way they socialize. They do it all with true emotions, with their soul. Holding nothing back. Black Tears is a true Cuban product of love inspired by the Cuban way of living.
The Cuban passion is reflected in every step of the Black Tears production. From the carefully selected seductive spices, to the connection to Cuban Vigia – a seal of high-quality rum.
our rum
Black Tears is an emotional blend of Cuban rum and seductive Cuban spices. Based on a Silver Dry rum from one of the best distilleries on the island, Black Tears is the first ever dry Spiced Cuban Rum on the global market.
The bittersweet taste is what sets apart Black Tears from all other spiced rums, as well as its low sugar content, which is typical for Cuban rum. It is spiced with coffee and cacao which have played a large hand in Cuba’s history and aji dulce which is one of the most distinctive flavors in Cuban cuisine.
Black Tears is bright and clear, smoldering with cool golden intensity. It has a gentle and mysterious sweetness of cocoa accompanying the punch of coffee on the finish, along with the lingering, peppery trace of spice. The result is a very elegant and well-balanced spiced rum.
–– – drink collection – ––
Our collection of drinks is serving you the very essence of true emotions, no matter the occasion.
Allow your taste buds to be seduced by this passionate craftsmanship. What is alive in you today? Have your pick and let black tears flow.
What’s been your biggest challenge? Bring Black Tears to life was a real rollercoaster but now you can enjoy the Spiced Cuba Libre.
🎥 @caradura.film
#craftedincuba
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba
Milton’s rap journey began in Almendares Park, where his cousin introduced him to the beats that defined his sound. Black Tears and a Spiced Cuba Libre are now part of that story.
🎥 @caradura.film
🎶 @miltonmcdonald_cuba
#craftedincuba
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba
Cuban Nightlife… Not just a street artist, Randol also DJs giving him a unique view on what happens in Havana 🌚
🎥 @caradura.film
#craftedincuba
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba
Cuban House Party… The weekend plan in Havana and don’t forget the Spiced Cuba Libre! 🤟
🎥 @caradura.film
🎶 @miltonmcdonald_cuba
#craftedincuba
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba
THE Spiced Cuba Libre in the studio of Randol, a simple pour of Black Tears rum and Coke with ice. Ideal for a hot studio day in the Havana sun 🌞
🎥 @caradura.film
🎶 @miltonmcdonald_cuba
#craftedincuba
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba
What do you see when you walk in Cuba? Maria will let you in on it.
🎥 @caradura.film
#craftedincuba
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba
Randol at work… With a Spiced Cuba Libre not far away.
📸 @caradura.film
#craftedincuba
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba
Freeky finds freedom in movement 〰️
📸 @caradura.film
🎶 @miltonmcdonald_cuba
#craftedincuba
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba
Cuba’s ‘bucket’ hat… 🌈 AMA’s crochet designs blend Cuban tradition with modern creativity—just like Black Tears and a Spiced Cuba Libre.
📸 @caradura.film
🎶 @miltonmcdonald_cuba
#craftedincuba
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba
@savoroso.ph @vespergroup
@cinocospirits @nimbility_asia @rinaldi1957 @ticketybooliquor @barworkssg @blacktears_hu @svetnapojov @drinkdirect.ch @tongwohgroup @dalcassianwines_spirits @bartsbottles @rumako.cz @importertw @pancaindo @diwisa.ag @caskforit @pardelaspirits @3two1_drinks @alexandrion_wines_and_spirits @4spirits.es @cavawayretail @kineticbrands @universalexports.hk @acebeveragez @pinot_company
Where are you from? Randol takes us back to his roots, sharing the early influences that shaped him into the creative force he is today.
📸 @caradura.film
🎶 @miltonmcdonald_cuba
#craftedincuba
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba
@savoroso.ph @vespergroup
@cinocospirits @nimbility_asia @rinaldi1957 @ticketybooliquor @barworkssg @blacktears_hu @svetnapojov @drinkdirect.ch @tongwohgroup @dalcassianwines_spirits @bartsbottles @rumako.cz @importertw @pancaindo @diwisa.ag @caskforit @pardelaspirits @3two1_drinks @alexandrion_wines_and_spirits @4spirits.es @cavawayretail @kineticbrands @universalexports.hk @acebeveragez @pinot_company
Music pulled me in—each beat a new discovery, with friends by my side.’ Wu and our creators love coming together over a Spiced Cuba Libre.
📸 @caradura.film
🎶 @miltonmcdonald_cuba
#craftedincuba
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba
@savoroso.ph @vespergroup
@cinocospirits @nimbility_asia @rinaldi1957 @ticketybooliquor @barworkssg @blacktears_hu @svetnapojov @drinkdirect.ch @tongwohgroup @dalcassianwines_spirits @bartsbottles @rumako.cz @importertw @pancaindo @diwisa.ag @caskforit @pardelaspirits @3two1_drinks @alexandrion_wines_and_spirits @4spirits.es @cavawayretail @kineticbrands @universalexports.hk @acebeveragez @pinot_company
Don’t just take our word for Black Tears’ role in shaping a new generation of creatives—listen to Amy and see for yourself.
📸 @caradura.film
#craftedincuba
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba
@savoroso.ph @vespergroup
@cinocospirits @nimbility_asia @rinaldi1957 @ticketybooliquor @barworkssg @blacktears_hu @svetnapojov @drinkdirect.ch @tongwohgroup @dalcassianwines_spirits @bartsbottles @rumako.cz @importertw @pancaindo @diwisa.ag @caskforit @pardelaspirits @3two1_drinks @alexandrion_wines_and_spirits @4spirits.es @cavawayretail @kineticbrands @universalexports.hk @acebeveragez @pinot_company
Randol is the artist who creates with Black Tears at the heart of everything he does. From graffiti to T-shirt designs to body painting, his style, infused with Black Tears, is unmistakable.
📸 @caradura.film
🎶 @miltonmcdonald_cuba
#craftedincuba
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba
@savoroso.ph @vespergroup
@cinocospirits @nimbility_asia @rinaldi1957 @ticketybooliquor @barworkssg @blacktears_hu @svetnapojov @drinkdirect.ch @tongwohgroup @dalcassianwines_spirits @bartsbottles @rumako.cz @importertw @pancaindo @diwisa.ag @caskforit @pardelaspirits @3two1_drinks @alexandrion_wines_and_spirits @4spirits.es @cavawayretail @kineticbrands @universalexports.hk @acebeveragez @pinot_company
Why not make your own cocktails at home Here is out recipe for “Black Cuban” created by @helder.f.s 💥
Animation @sindicato.studio
@savoroso.ph @vespergroup
@cinocospirits @nimbility_asia @rinaldi1957 @ticketybooliquor @barworkssg @blacktears_hu @svetnapojov @drinkdirect.ch @tongwohgroup @dalcassianwines_spirits @bartsbottles @rumako.cz @importertw @pancaindo @diwisa.ag @caskforit @pardelaspirits @3two1_drinks @alexandrion_wines_and_spirits @4spirits.es @cavawayretail @kineticbrands @universalexports.hk @acebeveragez @pinot_company
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum
See DJ Wu in a different light…
📸 @caradura.film
#craftedincuba
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba
@savoroso.ph @vespergroup
@cinocospirits @nimbility_asia @rinaldi1957 @ticketybooliquor @barworkssg @blacktears_hu @svetnapojov @drinkdirect.ch @tongwohgroup @dalcassianwines_spirits @bartsbottles @rumako.cz @importertw @pancaindo @diwisa.ag @caskforit @pardelaspirits @3two1_drinks @alexandrion_wines_and_spirits @4spirits.es @cavawayretail @kineticbrands @universalexports.hk @acebeveragez @pinot_company
–– – press releases and articles – ––
Here you’ll find press releases, pack shots and other materials, free to use if you want to express your emotions about Black Tears!
The Island Rum Company was established in 2012. The idea was to combine local influence and networks in Cuba with deep international drinks industry experience to bring to global markets unique new and existing Cuban rum Brands. We are building on the current fascination with Cuba and the reputation of Cuba as the home of rum. We are combining the deep traditions of Cuban rum making with innovation and progressive thinking in product development.
Contact: info@itscuban.com
Watch presentation movie:
social wall